The power of image

This is one from a set of photographs my son took last summer. His challenge was to take 100 photos of nature during lockdown. He took some amazing photographs (which I may show you at some point) but I think this one is particularly striking because of the colour and the flying bug which was incidental, but lucky.

From the moment I thought of the Privvi’s concept I could visualise it in my head – the clean, white box and bright colours, then the imagery and the icons. It was really important, in my mind, that the product looked lovely. A badly designed pack just wouldn’t have the same value or meaning (even with identical products inside).

It’s strange that image can project so much and that people’s interpretation can be so varied, depending on their view. Do you see a image of a flower or a bug in the photo? I see the flower but if it was in black and white, because of the contrast, I think I’d see the bug quite distinctly.

Published by AnnaH

My name's Anna and I decided to write a blog following an accident last year. I will never regain the full use of my right hand and an operation led to additional, ongoing complications. This is about my struggles following the accident and the challenges of trying to save the use I still have in my hand. It’s a story about my product and why it appeared in my head one day because of my traumatic experiences. How I took that positive vision and worked towards bringing it to life. The challenges of putting it together and getting it to the market whilst still undergoing debilitating, ongoing treatment. It's a journey you can share with me. I'm not there yet...

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